Digital marketing is a very visual medium but there’s more to email design or website design than just the image.
Of course, the two biggest questions that any successful digital marketing design needs to answer is ‘does your design reflect your brand values?’ and ‘will it engage your target audience?’. Finding a satisfactory solution to both of these is a fundamental start to launching an effective digital marketing strategy.
However, there are also other questions to answer that can help make the most of an email marketing campaign or a company website – questions which relate more to the technical side of digital design.
Do you have the skills to ensure your website reaches your eBusiness objectives?
Whilst an online information portal can be fairly simple to create, establishing an effective e-commerce site or building an online community can require more technical skills, especially if you want to incorporate these hosted features into an overall corporate design. The same is true if you want to enhance your site with animations, embedded videos or interactive features.
If you don’t have this level of expertise, you may want to consider finding an outside contractor. Luckily the very nature of the internet plays in your favour here; by no means are you restricted to your local area when searching for a reputable provider for website design. Hampshire companies can use design services from Scotland – and Scottish companies could use design services from Hampshire. One important fact to bear in mind though is that choosing a native language designer is important; web users distrust sites with bad spelling and improper use of language and it’s almost a guarantee that overseas designers will make those kind of mistakes unconsciously.
How are you managing your email marketing?
Email marketing depends on a certain amount of goodwill from the customer to ever be effective. Whilst visual design and content play a huge part in keeping your messages out of the ‘spam’ folder in someone’s inbox, it’s also important to make sure that you track how you deliver your messages.
There are several ways that you can design a delivery system that helps you make sure that your email marketing is an effective way of promoting your brand and products – and helps you make sure that you’re not doing unintended damage to your reputation with your customers.
An effective email delivery system will help you make sure that you only send messages to people who have invited your messages or newsletters and where you run different types of email marketing, you can make sure that people are only getting the messages they’ve opted for. It will let you track the frequency of your communication, how often users ‘convert’ (click on the links embedded in your email) and can even help you take individual responses to bulk messages – making your email marketing more than just promotion but an ongoing dialogue between you and the customer.